Families are the foundation of human relationships. The intelligent genealogy engine will allow users to connect with family quickly and easily. HUYU will strengthen these relationships in a secure manner. The benefits of this are convenient and secure family communication, global gifting, secure photo and contact sharing.


HUYU makes the building of your family tree a fun experience, unlike traditional ancestry sites.

Gift Giving

With more and more families spread around the world, our unique global wish list platform allows for gifts to be purchased from anywhere in the world without incurring exorbitant international delivery fees. Users also get the gifts that they want, making the system useful for both the purchaser and the receiver.

Parental Control

Using genealogy as the base for establishing parental and family relationships, HUYU is able to implement a very secure parental control structure for child accounts.


Family relationships are the strongest bonds that people have. HUYU reinforces these bonds and enables users to strengthen these relationships, and reconnect with family that they may have lost touch with.

Online Shopping

Online shopping has grown in popularity over the last decade and has reached the point where almost all internet users have purchased something online. With this growing trend, we are employing the use of online shopping through trusted stores to bring further convenience and ease of use to the platform.


Using the WAVES Platform, HUYUcoin will provide a decentralized currency for use on the HUYU.co website. In time through decentralization of the family tree HUYU will provide a secure, private and trustworthy online identity for it's users.

Social Media

Although not included in the launch product, HUYU has several modules that will be implemented after launch that will bring a social and communication aspect to the platform, with certain social aspects aimed specifically at family, allowing the user to set a security policy that is right for them.

Big Data

The cost of HUYU will be borne by those wanting to use the wish list MACRO data gathered by HUYU. Personal information remains exactly that - PERSONAL, only MACRO data will be used.

ICO Savings

% # of HUYUcoin Savings Price (BTC) Proceeds (BTC)
Reserves 10% 100 000 000 0% - -
Shareholders 10% 100 000 000 0% - -
Partners 5% 50 000 000 0% - -
Egg Bounties 5% 50 000 000 0% - -
Staff Incentives 5% 50 000 000 0% - -
Pre Sales 5% 50 000 000 75% 0.00000094 47
Public ICO Stage 1 20% 200 000 000 30% 0.00000263 525
Public ICO Stage 2 20% 200 000 000 15% 0.00000319 638
Public ICO Stage 3 20% 200 000 000 0% 0.00000375 750
Total 100% 1 000 000 000 1 959

The Perpetual Life Cycle of HUYUcoin


  • Q2 2014

    HUYU was conceptualized

  • Q3 2014

    Business plan and functional spec

  • Q4 2014

    First round of private fund raising

  • Q1 2015

    Company registration - HUYU SA (Pty) Ltd

  • Q2 2015

    Start of development for prototype

  • Q3 2015 - Q2 2016

    Testing and refining prototype

  • Q3 2016

    Created disruptive family tree model

  • Q1 2017

    Second round of private fund raising

  • Q2 2017

    Start development of beta platform

  • Q3 2017

    Testing and refining beta platform

  • Q2 2018

    Launch of HUYU ICO and testing of live platform

  • Q3 2018

    Launch of HUYU platform world-wide

  • Q4 2018

    Mobile App launch with featured stores

  • Q1 2019

    Upgrade profile page and implement enchanced ancestry features

  • Q2 2019

    Finalize partnership with decentralized storage partner, launch family & social walls

  • Q3 2019

    Decentralize user data and launch MACRO DATA reporting tools


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Wayne Mann


Wayne is highly respected in his chosen field of legal practice. Wayne has worked with large financial institutions for most of his working career and, with a focus on governance he is perfectly placed to head up the board.

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Rob Ansell

Co-founder, Director

Rob has Extensive experience in the banking, online gaming and online marketing spheres. Rob brings creativity as well as an in-depth processing knowledge to the team. Rob has been working on the HUYU project for 4 years and can’t wait to start building the HUYU community when the product launches later this year.

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Jacques Mouton

Co-founder, Director

Jacques brings a wealth of blockchain knowledge to the team. A highly creative individual with the ability to bring his visualizations to life. Jacques has been working on the HUYU project for 4 years and is excited about the big data prospects and how blockchain technology is going to integrate as part of the project.

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Courtney de Beer


With many years of financial experience, mainly in international freight, Courtney brings a level head, and a wealth of knowledge to the team. Being in an international trade, Courtney has powerful knowledge of global business and multi-currency transactions. Courtney heads up the financial department and constantly has his finger on the pulse.

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Mike Lawford

Project Management

With his background in web business systems, Mike is a passionate leader forging forward with the vision to see the bigger picture. With over 15 years in the field, he has worked over multiple industries from smaller scale systems to global full scale corporate value systems bringing valuable in-field experience. Mike has been an active crypto activist for the past 3 years and loves working out how he can change the world with crypto!

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Matt Rudd

Lead Backend Engineer

Matt brings technical systems expertise to the table, he’s been developing and structuring systems for the last 10 years across multiple spheres. Matt dreams architecture and is passionate about data and numbers. Math is his game and he’s great at it.

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Rob Lawford

Lead Frontend Engineer

Starting out in London, Rob now specializes in multi-tiered object oriented application development. He has coded gaming, financial, construction, logistics and social mobile applications, branching across various sectors over the last 10 years. Rob gives life to data, creativity runs through his veins and he is in the sweet spot right between math and interactivity.

White Paper

For all the information regarding HUYUcoin, download the white paper.


How it all began...

Written by Jacques

In April 2014 Rob and I were having a conversation about gift giving and how a gift Rob had bought for a family member in New Zealand from South Africa had cost more in freight and duties combined than the original cost of the gift itself.

The conversation moved onto how family gift giving was decreasing due to the vast distances that separate us now-a-days. Most families are spread around the world and an email or text message has taken the place of gift giving, not by choice. We felt this was a sad state of affairs and decided to see what could be done.

The idea of setting up a global gift giving website that would allow users to purchase from any shop they liked was the easy part, but how to get the traction needed to make the venture viable. Genealogy came to mind as we knew that most gift were purchased within families, so this seemed a good way to connect families. Little did we realise we had released the "Kraken".

ICO Listings


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